WORLD MILK DAY 2020 – June 1 : White Revolution

WORLD MILK DAY 2020 – June 1

World Milk Day is celebrated every year on 1 June as it is raising awareness about the importance of milk as it is a rich source of calcium and provides nutrition for a healthy life.
The importance of World Milk Day is to raise public awareness about the origin of natural milk, nutritional value of milk, its products and its vital importance worldwide. It is celebrated in many countries including Colombia, Malaysia, Germany, Romania, United States and United Arab Emirates. The milk is in the center all day.
World Milk Day had an impact on the population and helped to understand the reality of milk. Milk is an amazing source of healthy nutrients like magnesium, calcium, riboflavin, vitamin A, vitamin D, protein and healthy fats.

Importance Of Milk and Milk Day

Milk is always a healthy drink because it contains high levels of nutrients. It is the primary source of nutrition for baby mammals before they can absorb any other type of food. It gives energy to the body immediately. It has great nutritional value and is rich in calcium, protein, fat and vitamin C. Crucially; we get milk from cows, buffaloes, sheep, goats and camels. World Milk Day is celebrated every year to advertise activities related to the world’s milk and milk production industries.

The main purpose behind World Milk Day is to make people aware of the importance of milk in a person’s life. Milk is the first meal a child eats after birth, and perhaps a lifetime. In fact, it is the first food for any living creature born in the world. Therefore, it is very important. Milk contains all the nutrients necessary for the human body. The dairy sector contributes to sustainability, economic development, nutrition and livelihood.

Therefore, World Milk Day is an annual event, where different countries are educating people on the importance of milk consumption. Milk contains many nutrients which are necessary for the growth of the body. It also makes bones strong. It is also good for boosting memory.

Do you know about the White Revolution and Operation Flood?

Here are the details of White Revolution or Operation Flood which is related to Milk:
In 1970, the National Dairy Development Board of India (NDDB) started a rural development program called Operation Flood or White Revolution. This is one of the biggest initiatives and the goal is to expand the milk grid nationwide. It has helped reduce the misuse of milk traders and traders and made India one of the largest producers of milk and milk products. Hence it is also known as White Revolution.

At that time, NDDB Chairman Dr. Varghese Kurien was the architect of India’s White Revolution or Operation Flood, which gave management skills and habitat to the cooperative sector.

The objectives of Operation Flood / White Revolution are:
– Increase milk production.
– To increase the income of the villagers.
– Reasonable price for users.

Phases of Operation Flood or White Revolution

Operation Flood was done in three phases, viz.,
First Phase (1970–1980): It was funded by the World Food Program, European Union funded milk powder and butter oil. At this point, Operation Flood connected 18 major milkshakes in India with customers in major metros of Delhi, Mumbai, Calcutta and Chennai and established mother dairies in four metros.

Phase II (1981–1985): At this stage, milkshakes increased from 18 to 36; In addition, 290 urban markets have expanded the provision of shops for milk. By the end of 1985, 43,000 rural cooperatives were established with 4.25 million milk producers. Domestic milk production also increased from 22,000 tonnes to 140,000 tonnes by 1989.
Note: The Operation Flood Program or White Revolution was jointly sponsored by the European Economic Community, the World Bank and the National Dairy Development Board of India.

Phase III (1985–1996): At this stage, dairy cooperatives are developing and strengthening infrastructure to increase the amount of milk in the market. This phase strengthened India’s dairy cooperative movement by adding 30,000 new dairy cooperatives to 42,000 societies organized in the second phase. Milk shade increased to 173 in 1988–89 by women members and women dairy cooperatives.
In this phase the emphasis was on research and development in animal health and animal nutrition. Overcoming the vaccine, protein feed, and urea-molasses mineral blocks for vaccinosis has also increased the productivity of dairy animals.

India and Milk

Meanwhile, India has seen significant growth in production and consumption of milk and milk products in recent years and it is almost certain that this trend will continue. India is the largest milk producing country in the world, producing over 150 million tonnes and with a per capita availability of over 300 grams. In 2015-16, the growth rate of milk production was 6.28 percent, so the total production reached 156 million tons. Per capita milk production in India increased from 176 grams per day in 1990–91 to 322 grams per day in 2014–15. This was higher than the world average of 294 grams in 2013.

India’s milk production is increasing, and is now the number one producer of milk among all EU countries. As the world’s largest milk producer, the Asia-Pacific region overtook Europe, with India alone producing five glasses of milk. India is the world’s largest milk producer since 1997, but in 2014, it defeated the European Union for the first time.
India is unique among the major milk producers because more than half of the production comes from water buffaloes rather than livestock. Dairy animals and water buffaloes are the highest livestock in the world.
Since 1980, production has averaged 4.5% per year. The growth rates between water buffalo and cow milk are 4.6 and 4.5, respectively. Total production reached 154 billion tones in 2016.
India surpassed the United States in 1997 as the largest producer of milk, with both countries producing 70 billion tones.

Union Minister of Agriculture and Farmers Welfare Minister Radha Mohan Singh said, “It is a matter of great pride that our country is first in world milk production. He said that the government has taken several initiatives in animal husbandry in Gujarat. .
On a country-by-country basis, the United States is the largest producer of milk after China, with China ranked third. This represents a steady increase in the availability of milk and milk products for India’s growing population. Dairy farmers have become an important source of income for millions of rural households engaged in agriculture. This increased consumption of dairy products plays an important role in children’s nutrition and the livelihoods of small farmers across the region, as they are the largest source of milk and milk products that we use.

Milk collection, transportation, processing and distribution, conversion of milk products and products, timely impact on suppliers and buyers, integrated cooperative system of milk and retail distribution of milk is the result of the success of the dairy industry. There is a need to emulate the product, profit sharing, other agricultural products / producers with a plowing farmer to increase productivity.

One of the main reasons is that India is the largest producer of milk, which imports a large number of European cows and grows them using local varieties. But the most important reason is that India has had a decade-long successful program of getting milk from small farmers through cooperation. Amul is one of the prime examples.
Amul and Operation Flood: The program behind “White Revolution” is Operation Flood. It has created a national milk grid that connects milk producers across India with more than 700 cities and urban consumers. This minimizes seasonal and regional price fluctuations, ensuring that the manufacturer receives a significant portion of the price paid by customers by cutting the middlemen. Started in 1970, Operation Flood was a project of the National Dairy Development Board of India (NDDB), the world’s largest dairy development project. India became the largest producer of milk in the world, surpassing the United States in 1998, accounting for 17% of global production in 2010–11. This led to the Indian dairy cooperative Amul. This movement replaced the dairy farmer as a self-sufficient rural employer. It was started to help farmers lead their own development, and has control over the resources they create.

Most of the Indian milk comes from cows, not from cows (America still ranks first in the country producing cow’s milk). According to the 2014 joint OECD-UN FAO Agriculture Lookout, most milk in India is fresh (not powdered or canned).
In October 2016, the Modi government announced a major initiative to improve milk production of Indian cows. The Department of Biotechnology (DBT) has been informed of a plan to analyze at least 40 local cattle.

World Milk Day Celebrations

Members of the association celebrate this day at the international and national level to deliver the message through several promotional activities, publishes press releases, news and articles to highlight the health benefits and nutritional value of consumers. At the national level, it organizes free milk camps, helping local celebrities distribute milk packets to children. Schools, colleges, universities and other educational institutions organize quiz competitions, discussions, essay writing and sports activities to encourage students.

World Milk Day is a great opportunity to reflect on the health and nutrition of milk. It is a natural source of calcium that promotes strong bones and protein. It is good for healthy muscles and appetite.

World Milk Day Celebration: Goals

– Give information about the need and importance of milk in human life.
– Various activities are organized these days to raise awareness about milk and milk products.
– Celebrate the contribution of dairy and dairy products to the lives of many industries, economy and people.
– Educate people about nutrients like milk, calcium, protein, vitamin B2, potassium and iodine.
– The International Dairy Federation is launching several promotional campaigns about milk and its importance on its website.
– Various promotional activities are done by the public.

Some Facts:
In the medieval period, people called milk a white wine because alcoholic beverages were more reliable than water. In 1863, French chemist and biologist Louis Pasteur made it possible to keep milk and other foods for a long time. He developed a method of killing harmful bacteria, now called pasteurization.
In 1884, Herve Thatcher, an American doctor in New York City, developed the first modern glass milk bottle. He called it “Thatcher’s Common Sense Milk Jar”. They used a wax paper disk to seal the milk bottle in the glass.

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