What is PPC and What’s are its PPC Advantages and Disadvantages
What is PPC (Pay Per Click ) & PPC Advantages OR PPC Disadvantages – PPC stands for pay per click, an internet marketing model in which marketers pay a fee each time they click on one of their advertisements. In essence, it’s a way to buy visits to your site, rather than trying to organically “earn” those visits. One of the most common kinds of PPC is search engine ads. This enables marketers to bid for ad placement on the supported links of a search engine when anyone searches for a keyword relevant to their business offering.
Pay per click is the most popular form of internet advertising. It is used to drive traffic to websites. In PPC advertisers pay a fee each time one of their ads is clicked. It’s a way of buying traffic for your site.
Google Ads is the most popular PPC ads Platform. The other platform that provides PPC Ads Service is Amazon Advertising, and Microsoft Advertising (formerly Bing Ads).
Google Ads (https://ads.google.com/): Google Ads(Google Adwords) is Google’s online advertising program(PPC platform). Google ads allow you to create and publish different kinds of online ads to reach targeted audiences. Since these ads reach an audience who is interested in the products and services you offer, these ads give you high ROI.
Microsoft Advertising (https://ads.microsoft.com/): Microsoft Advertising helps you reach potential customers on Microsoft Search Network. It helps you get traffic and calls from your PPC ads
Amazon Advertising (https://advertising.amazon.com/): Amazon Advertising is Amazon PPC Platform. In this model, advertisers pay a fee to Amazon when a shopper clicks on their ad. Running Ads on Amazon PPC helps sellers to ‘buy’ visibility for their products at the top of Amazon’s search results page
Most of the popular social networking sites such as Facebook, LinkedIn, Pinterest, and Twitter have adopted pay-per-click as one of their advertising models
Every PPC Platform provides a variety of ad types.
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The most common types of ads format are-
Search ads(Text Ads)
Search ads are the most common type of PPC Ads. These ads appear while you search a query on search engines (Google or Bing). On Google Search engine they appear on Top of Organic and below the organic result with a Prefix “Ad”
Below is the example of a text ad on a Google search engine
Display Ads – These ads are usually in image format, these ads appear on websites or apps that your customers visit. These ads are served in different sizes by different PPC platforms.
Below is the example of a Display Ad on a Google search engine
Shopping Ads – they are the most beneficial ads for retailers. These ads drive traffic to your website and generating sales. These Shopping Ads includes rich product information, such as a product name, image, price, and merchant name
Below is the example of a Shopping Ads on a Google search engine
What’s are its PPC Advantages and Disadvantages
PPC is one of the most important Digital Marketing channels due to its unique features (advantages). The main advantages of using PPC Ads are-
Speed: PPC Advertisement created by professionals gets approved quickly. They start diving traffic/sales/Lead to the website within a few hours. This make PPC marketing is one of the fastest digital marketing techniques.
High ROI: PPC advertisement gives you a choice for creating & selecting a highly-targeted audience. Since your ads get delivered only to the potential customers they give you HIGH ROI
Affordable: Unlike TV Commercials or print ads it is affordable for even small business owners. You can choose your budget and can run a campaign. For example, you can run a campaign under Rs 100 on Google search
Measurable: The performance of a Pay Per Click campaign can be measured using various Web analytics tool. Based on these measurements campaign can be modified to give the best possible results.
Reach the Right People at the Right Time –With the PPC Ads, you can reach the people who are looking for a product or service you are offering. This helps to generate sells/Leads
Advertise locally or globally: PPC gives you the option to showcase your ad in a pin code area worldwide. This flexibility helps you to reach your target customer easily with the best possible offering
The main disadvantages of using PPC Ads are-
- For running a successful PPC ads campaign you need technical training
- There is a lot of competition in PPC Advertising, which makes it tough to generate revenue.
- You are charged for every click or view. But these clicks or views don’t give you a guaranty of sell/Lead.
- Pay Per Click ads may generate lots of junk traffic
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