What is Digital Marketing? Importance of Digital Marketing
Why Digital Marketing?
In the past few years, there has been a paradigm change in the marketing world. People have become friendlier with the smartphone and their shopping patterns have changed drastically. The targeted consumers have also become innovative with the advancement in technology. This has increased the importance of digital marketing for producers as well as consumers..
What is Digital Marketing?
When the products and services are promoted through digital channels like social media, search engine (Google), SMS, email, display on smartphones, etc, it is referred to as digital marketing. For example, any blog or video you are following on Facebook or YouTube is digital marketing.
Why digital Marketing has gain importance?
1. Business Growth-
Whether the business is a small scale or large scale, Digital Marketing is important for all. It is cheaper and convenient as marketing channels are customizable as per the business needs. The ads on Facebook can be customized based on Gender, Region, age, taste, and preference, etc. So the success rate of the ad is high and revenue goals are achievable.
2. Rate of conversion is High
Generating a customer lead and getting them to buy the product has become easy. The rate of conversion can be achieved in real-time with the speculated period. The social media marketing, search engine optimization, etc have a great impact on conversion rate. For Example, if a customer sees an advertisement on the Facebook page “50% off on XY jeans”. If the advertiser puts a call to action (Shop Now) button on the ad, then the customer can buy the jeans instantly rather then buying it later just by clicking on the (Shop now) button on the ad.
Through digital marketing business, one can attract a huge audience through various platforms in paid form and non- paid forms. For example – one can create Facebook ads and share it with a large number of groups without paying for it or one can also pay for the Facebook ad to create the desired amount of leads. This kind of ad promotion affects the budget and increases revenues.
4. Personal Customer support
Customer is God for any business, so customer satisfaction is most important for the growth of any business. Through digital marketing, it has become easier for the customer to interact with the company directly with email or social media chat or message. Nowadays, there is no more hassle in connecting with a company. In case of queries or complaints, the customer has a live chat option on the website. Customers also feel privileged to share their feedback and suggestions with the company. The customer grievance address in the picture given below is the best example of Personal customer support.
5. Survive the competition
Digital marketing is necessary for all business survivals. The competition is getting higher day by day. There is a tool, named Google ad words, where businesses can reach the right audience. Through digital promotion, it is easy to find what your competitors are doing. The web presence of the competitors enables the company to make better promotional strategies. Through tools like Google Analytics and Ad words, businesses can survive the competition.
For businesses that don’t have large resources or capital, digital marketing is extremely cost-effective. The companies can track the success rate of the ads and can adjust the campaigns, this way companies can get better results in a little budget. The use of social media by creating a series of ad posts can generate more traffic and conversions with low budgets.
7. Brand awareness or increase the visibility
When the business goes online, digital marketing increases its visibility and enhance brand awareness. Customers get to know about the company and become the desired lead. Through social media, customers can recognize the brand which he/she may not have to recognize through the web page. Their ad may not give immediate conversion but the customer might consider buying from that company later.
Return on investment is the measure of gain or loss generated on an investment. Marketing needs investment. Through digital marketing, it is easy to track the ROI by reviewing your ad campaigns. To get better returns, the company can change its marketing strategy by evaluating campaign performance. If the company is facing loss through the desire campaign ad, it can immediately stop the campaign.
9. Get connected with mobile customers
Along with the online presence on the website, the companies are now adapting to the new trend. They are developing a mobile-friendly website which can easily be viewable by customers on phone. Customers are prone to mobile shopping instead of roaming here and there. According to the recent report, 1.6 billion people globally shop online through their mobile phones.
Digital marketing has become a necessity for all businesses. No business can grow without its implementation. With the advancement of technology, brands are getting promoted through different digital marketing channels.
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