What are the advantages of using YouTube for marketing?

What are the advantages of using YouTube for marketing

What Is YouTube ? 

What are the advantages of using YouTube for marketing – YouTube is a video sharing site where users can watch, like, share, comment and upload their own videos. YouTube is often accessed on PCs, laptops, tablets and via mobile phones.The content includes video clips, TV show clips, music videosshort and documentary films,movie trailers, live streams, video blogging, funny videos, and educational videos.

What are types of users available on YouTube?

There are three types of users on YouTube, they are as follows:

Spectators: They are users who are interested only for entertainment and not set out to buy anything just quite like others. These people may just be watching a recap of their favourite team, a comedy clip, or maybe some random content.

Info-Seekers: They are users who are seeking to learn something or some kind of information. They consume content related to instructions, information, step-by-step guide and any other contents which contain solution to any kinds of queries.

Shoppers:They are users who are looking for content that will help them to make a buying decision. These users are watching reviews, comparisons, unboxings and other videos of that nature for the products they want to buy.


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What are the advantages of using YouTube for marketing?

YouTube is a cost-effective way to grow any type of business, if used it as a part of marketing strategy. The benefits are:

1. Tap into The Horde of YouTube’s Traffic

Using YouTube for your business, can help you reach your target audience, by creating videos and advertising on other people’s videos.

YouTube is the 2nd largest search engine and the 3rd most visited website worldwide, which gives a huge amount of traffic to your business.


2. Marketing on YouTube Will make You visible on Google

Google Universal Search considers videos, images, news, books and local searches are blended together, in order to provide the most useful information in the search results for people.

Google considers video to be as important as text-only pages, which can be used as an advantage by creating backlinks to your sites by writing highly complementing articles.


3. Your Content Never Dies

YouTube can help you to re-purpose the previously created content without the need to spend a lot of time.

Re-purposing content is an effective form of content marketing, in which you can reach an audience that will love that particular type of content.

For example, a blog post can be re-purposed into one of the following formats:

  • Podcasts
  • Infographics
  • Presentations
  • Video series


4. Grow Your Audience Worldwide

Consistently creating video content opens the door to new visitors who would never come across your business by any means. Language doesn’t limit the worldwide audience in YouTube.

In addition to this, the use of closed-captions in your videos, can also reach new audiences as you are catering to people with different needs.

It’s also important to add several call-to-actions inside your videos, with annotations that link to:

  • Other videos
  • Content on your website
  • Email auto-responder series
  • Products and services on offer


5. Build Your Email List in YouTube

Another benefit of using YouTube for business is the ability to build your email list as you continue to provide valuable, engaging content.Use software which allows you to embed your sign-up form directly into YouTube videos description.

Using this approach makes it easy to build your email list, whilst providing engaging video content your audience will prefer/like.


6. Your Audience Will Promote for You and Buy from You

Videos with a personal touch can help to increase conversion with your audience. People buy from whom they trust, and that trust is built by relating with them on an emotional level.


7. Target Your Audience with AdWords for Video

With Google AdWords for Video, you can get focused access to your target audience by advertising in videos which your audience are more likely to watch and search for.

The biggest advantage of AdWords for Video is that you only have to pay for engaged views.

An engaged view occurs only when the viewer watches your ad for at least 30 seconds. In other words, if your video ad is skipped, you don’t need to pay anything.

The biggest benefit of AdWords for Video is the potential growth of your audience through ‘earned views’.

These views are free when they don’t watch the ad for at least 30 seconds and are earned when someone who chooses to watch yourad, then goes on to watch more videos on your YouTube channel within a 7-day period.


8. Make Money with AdSense for Video

Creating regular and effective video content gives you the chance to earn some money directly from your videos, through Google’s AdSense for Video programme.

If you use both Google AdWords and AdSense for Video effectively then you can make some money back from your video campaigns too.

You can run AdWords campaigns for your videos, as well as make money by allowing others to advertise on your videos.

Takshila Learning has the best modules in place for digital marketing. The digital marketing can function at its best when used with the guidance of the experts. Takshila Learning has people from the industry who have the necessary knowledge and background to train people in the right way.

Join Digital Marketing Course In Hindi & English by experts. Takshila Learning offering best SMO Tutorial in live and online mode with affordable price.


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February 25, 2021

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