Types of Digital Marketing and Benefits of Digital Marketing
Digital marketing is the promotion of products or services using electronic devices mainly on the Internet.
Types of Digital Marketing :
Search Engine Optimization (SEO): Search engine optimization (SEO) is the process of improving page rank in search engines such as Google, Bing, etc. High ranking is needed to generate high and quality traffic from search engines.
Pay-Per-Click : Pay-per-click is the most popular form of internet advertising. It is used to drive traffic to websites. In PPC advertisers pay a fee each time one of their ads is clicked. It’s a way of buying traffic for your site.
Email Marketing : Email Marketing is the use of email to connect with your audience to promote your brand and increase sales. Email marketing helps you increase conversions and revenue by providing subscribers and potential customers with valuable information.
Social Media Marketing: Social media marketing is the use of social media sites or Apps to promote a product or service. Some of the most popular social media platforms (Sites/App) are:- Facebook, Youtube Twitter, Instagram, Linked In, Snapchat, Pinterest.
Content Marketing: Content marketing is a way of creating and distributing relevant, engaging, and consistent content to attract and retain a defined audience and generate high ROI.
Affiliate Marketing: Affiliate marketing is the process of earning revenues by promoting other’s products or services. An affiliate marketer promotes other’s products or services on their website or social media accounts and gets revenue on the leads/sales.
Influencer Marketing : Influencer marketing is a form of digital marketing in which businesses use popular social media users or bloggers to promote their products and services. These Influencers have expertise, popularity, or reputation in their field and also have a social influence on a large number of audience.
Digital PR (PR Marketing): Digital PR is a Digital Marketing strategy used by businesses to increase their online presence. They share online press releases to gain high-quality back-links and social media mentions.
Viral Marketing: Viral marketing is an online marketing strategy that uses social networks to promote a product or service. In viral Marketing, users help in spreading the advertiser’s message on social media and other marketing platforms.
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Benefits of Digital Marketing
Empowering and Outreaching – Digital Marketing is all about this
Digital marketing is the promotion of products or services using electronic devices mainly on the Internet. It has many benefits of marketing that can bring a product or a website to the forefront.
The main advantage/benefit of digital marketing is that a targeted audience can be reached cost-effectively and measurably. Other digital marketing advantages include an increase in brand visibility, loyalty, and driving sales/leads.
The benefits of digital marketing include:
Global Reach – Using digital marketing on your website will enable you to find new markets and trade globally.
Easy to Use: Digital Marketing is easy to use provided you have good technical knowledge of the different digital marketing methods or a rich experience on the same lines.
Promote your business 24/7: Digital marketing helps you to promote your business throughout the day and year. If you sell a product or service online then you can get orders all the time whether it is day or night. It helps to get the clientele anytime.
Cost-effective – If you have properly planned your campaign and targeting the right audience, then your digital marketing campaign will reach the right customers at a much lower cost and generate sales/leads for you.
Trackable & Measurable– It is easy to measure your Digital marketing campaign using web analytics and other online metric tools. It helps you to understand how effective the campaign is. You can use this to increase visibility and presence.
Personalization – Digital marketing helps you to personalize your campaign. Using email marketing, you can send personalized offers to your targeted customers.
Increase loyalty and word of mouth – If you manage your social media channels carefully and engage with your audience regularly. The ability to reach the customers at the right time and clarify their queries gets you going in the business. It will help you to build customer loyalty and create a reputation for being easy to engage with.
Improved conversion rates: Digital marketing help you to promote a product or service directly to someone who is intended to buy it. Since your promotion reaches the right audience, it gives higher conversion.
Level Playing Field: The most exciting benefit of digital marketing is that it provides a level playing field to all businessmen whether it is a small business or a big company. If you have good digital marketing skills you may get better ROI than big companies even if they have more money and better manpower.
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