Why is Social media important for SEO ? Learn Digital marketing courses
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How social media affect SEO?
Why is Social media important for SEO?
Does Social Media Affect SEO?
It’s a general question among all businessmen. A businessman invests a lot on the website, SEO services, and Social media. He wants to know does social media help him in getting his website ranking better. Before answering this question, we need to understand search engines ranking factors. The factors, which are considered by a search engine like Google, Bing, etc. to decide a website ranking. Lets us see the list of some common ranking factors-
- Mobile-First User Experience
- Click-through rate
- Link authority
- Direct website visits
- Time on site
- Bounce rate
- Referring domains
A well planned social media campaign can impact lots of these ranking factors. It can help to get a good ranking on a search engine like Google, Bing etc. Lets us discuss these common ranking factors those affects social media-
Content: A well planned social media campaign’s first requirement is content. To post content on social media you need original content. So, you will start looking for this. This force you to update site as per latest trends of the market and social media.
Traffic to websites: Content shared on social media help in getting traffic on the website. Content shared with website link help to get traffic on site. Viral Videos, infographics other content also help in getting direct or traffic from social media.
Search engine Result: Search engines rank social media profiles also. In some cases companies’ Facebook, Google+ or LinkedIn content get ranked among top search result.
Backlink: Social Media help in creating good backlinks, since it is the main SEO factor. This is one of the best advantages of using social media.
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Average Time on the website: A good social media post generate curiosity and help the visitor to spend more time on the website. It also motivates them to visit multiple pages of the website and reduce bounce rate.
Click-through rate: Since social media help in generating brand awareness. It helps in getting good CTR on the search result. The customer clicks more on the search result of the brand they know about compare to new ones.
Content update: Since you have to post some good content on social media you create it on regular basis, It also motivates you to create related content(Blogs, Videos, infographics etc) for the website. These new content generate traffic from social media and the related content update to the old content of the website. Updating website is an important page ranking factor.
Review: review and rating increase loyalty among customers and help in higher conversion. It is considered by most of the search engines as ranking factor.
These all show that a good social media campaign help is search engine optimization. So, if you are looking to increase SEO ranking you need to invest a good amount of time and money in a social media campaign.
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