How To Increase Conversion on Website? Ways to Get More Conversions
Ways to Get More Conversions on a website – There are many ways to increase your conversion rate. Depending upon what does conversion means to you and how do you define your conversion, you can enhance it and surely increase it to some percent based on the number methods you can use from bellows list.
Now everyone has their own meaning of conversion depending upon their responsibility or on their work which they handle. For example if you look from the perspective of a digital marketer conversion could be either getting a form filled up or getting a call or clicks on the Ad from the customers/clients. But when you will look from the perspective of a sales person the same conversion meaning might change because the work and responsibility of a sales person are different from a digital marketer. A sales person would count a conversion when any product is sold to any client.
Now below you will find some key elements which some of you might already know about but were not able implement or forgot them as the time passed. Now reading the below mentioned points and understanding the importance of each and every point is upon you. At the last you can implement them as per your needs/business/responsibilities.
1.Minimize The Number Of Input Fields And User Typing Effort
Now from the above point what we mean is keeping the number of fields less when asking to fill out any information form. A lesser number of fields will enable the user to fill the form quickly enough, so that they do not get caught up in the process of registration.
2.Provide Some Surety
Now as the point says for itself adding some guarantee, provide your audience with some sort of hope that they can rely on. Building a trust factor with your customers is equally important as making a sale. Now when the audience will get to see that there is some sort of surety given, the trust or confidence will be inclined towards purchasing and promoting.
3.Using Actionable Keywords (CTA)
The above point says making use of actionable keywords either on calls or in the content will make a difference. If any sales person is talking to the client then that person should use actionable words to make an impact. Similarly when visitors are coming to a website, then the website having these actionable keywords in the content will have better results. This could include words like “grab yours” or ”reserve yours”. These types of keywords could really put an impact to the customer or consumers mind due to which they are more tending to give the decision in your favor.
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One of the best ways to make sure that your audience is able to connect to you and built trust on your brand is to have Testimonials on your website. This would make them believe that yes you have such good image in consumers and they can also rely on you. This is even more effective for SME’s which do not have that much awareness in the market. Any brand that is already having quite market value and is having good name in the market must also add their best testimonials.
Testimonials will reduce the risk of misunderstanding in customer’s mind which could be of being fake and would provide them a social proof of the brand being genuine.
5.Your Products Benefits And Service Should Be Clear
All your products and services should be clearly and easily understandable to the viewer on the website or anywhere. Not just listing them is important, but also making sure that customers understand how your products and services will benefit them.
This will help them to know what is in it for them. This is what most people look for in the description of the products they buy. People don’t buy the products you are selling they tend to buy the solutions to the problems they are facing. Remember this: the more solutions you can provide the more the customers will attract towards you.
6.Videos Are Better To Humanize Your Brand
Videos are the most basic and supportive way to make sure that there is a human interaction on the website. This would be most effective when you have videos on the home page or landing pages of your website. This would help in making sure to the viewers that there is a human face behind the brand and would also give them this connected feeling.
7.Having Dedicated Landing Pages for Pay-Per-Click Ad
If you are using Ad-words or any other form of Ads that includes money. I would suggest you to make sure that you are using extra landing pages for those because that would decrease there loading time. If you will use the home pages for running ads then you might not be able to get same effect as when you are using separate landing pages.
This would also make sure that every user coming to the website through Ads is getting different experience rather than getting regular home page. This dedicated page would help you to make sure that you give a customized user specific experience which will helps you to convert your audience into customers.
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8.Let Them Know What They Will Get
Whenever visitors are coming to your page they should get a clear understanding as to what they are going to get by reading the content. With this we mean that they should get the complete information and knowledge about your products and services. What are the features and benefits that they can get from your products as compared to any other product which is there in market. What does your products look like or what is it special about your products and services that you are offering.
9.Adding Social Proof To Your Website
The term written above basically means that adding your links of social media handle on the website makes lot of difference. This helps the user to easily get connected to your social media pages and see if the customers are really in for your products. One must also add the social media comments that promoters (customers who are willing to promote your products to other persons as well) posts on the website. This will help the new users to know and build trust on the product as this would give them confidence that other people are also using these products.
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Important Tag: How To Increase Conversion on Website / Ways to Get More Conversions Rate on a website / Boost your website traffic / how to increase leads / Lead generation / how to generate leads