Digital Marketing Courses by Google : Online Google Digital Marketing
Google Digital Marketing : Google is known for a lot of things. First of all for its popular search engine, popular mail service GMAIL, Android OS, Pixel Phone, Google map, and also the Chromebook. Google has the maximum digital reach and the global search engine traffic share of Google is 92.26%. Google is working to create digital awareness and empower people with Digital Marketing Knowledge.
To achieve this Google is providing free training with regards to digital marketing and its digital marketing tools like –
1. Google Ads
2. Google My Business
3. Google Analytics
4. Google Ad Manager
5. Google AdMob etc
Google has many learning (training) platforms. Each platform is related to specific skills like skill shop and Google digital Garage which are the main platforms related to digital marketing training.
Google Skillshop (previously Academy for Ads) is a Google training platform where you can learn and expertise different Google digital Marketing tools for free.
Some of the available training on Google Skillshop:
1. Google Ads: Google Ads is a Google PPC Platform. Google has made it free and simple but since it is technical in nature, Google has a free course at Skillshop for Google Ads Training. It starts from basic and goes to the advanced level. You can grow your advertising skills and promote your business online. You may get a certificate if you clear the certificate test with 80% or more score.
2. Google Marketing Platform: Google Marketing Platform is a unified marketing and analytics platform for smarter marketing measurement and better results. Google has unified Doubleclick advertiser products and the Google Analytics 360 Suite under a single brand and named it as Google Marketing Platform.
3. Analytics Academy (Google Analytics): Google Analytics helps you to analyze traffic and online sales. These measurement tools can help you to grow your business through intelligent data collection and analysis.
4. Google My Business: Google My Business is a free local listing program and helps you to promote your business locally. Google My Business Profile lets you easily connect with customers across Google Search and Maps.
5. Google Ad Manager: Google Ad Manager is an ad exchange platform that facilitates both the buying and selling of ads across multiple ad networks and locations, including AdSense and (the former) AdExchange.
6. Google AdMob: AdMob is mobile advertising that helps you to earn revenues easily with in-app ads. It provides actionable insights, and powerful, easy-to-use tools that help to grow your app business.
It has some other training content related to YouTube, Waze Fundamentals, Google Cloud, Authorized Buyer program, etc.
The Advantage of Google Skillshop
1. Free training: Skillshop training is free you just need an internet connection and then you can sign in to start learning.
2. Step by Step Training: The training is developed keeping a different kind of audience in mind. It gives you a learning path that takes you from beginners to a professional level
3. Latest and Updated Training: Skillshop training is based on the latest version of Google tools.
4. Interactive and Engaging training: Engaging Video, Animated, and interactive content make the training engaging and memorable.
5. Learn from our experts: Skill shop training is designed and developed by industry experts and validated by Google Product expert. Thus it helps clear the fundamentals and makes us aware of future challenges.
6. Learn at your own pace: You can learn at your own pace and from anywhere and as per your skill level
7. Grow your professional value: Skillshop gives you a chance to earn industry-recognized Google certifications that add value and credibility to your professional profile.
Google Digital Garage is another learning platform and is part of Grow with Google. Training on Google Digital Garage is free. This platform aims to train people to be job-ready and find a job or to grow in their career /business.
Some important Digital Marketing courses on Digital Garage are:-
1. Fundamentals of digital marketing: This course is for beginners and helps them to learn the fundamentals of digital marketing. It is 40 hours free Course. After usefully completing the course you have a chance to earn a Globally Recognized certification.
2. Get a business online: This course helps you to learn how to make your business online and increase your digital presence. You will learn how to use e-commerce, keep the online business safe, and get noticed locally.
3. Make sure customers find you online: This is a Free 3 hours course that helps beginners to learn search engine performance (SEO) and SEO Process. You will also learn to use online advertising (SEM) to increase brand awareness and sales.
4. Promote a business with online advertising: This course will help you to understand and create a successful advertising and marketing strategy. During the course, you will learn about email marketing and get knowledge about how to reach a potential customer using Search, display, and Video Advertising.
Some other related courses on Digital Garage are –
1. Expanding the business to other countries
2. Understanding the basics of code
3. Enhancing and protecting your online campaign etc
The Advantage of Google Digital Garage
1. Free training: Google digital Garage training is free you just need an internet connection.
2. Engaging training: Engaging Videos make the training engaging and memorable.
3. Learn from our experts: Google Digital Garage training is designed and developed by industry experts. So it gives you good guidance.
4. Learn at your own pace: Google Digital Garage training helps you to learn at your own pace.
5. Improve Skill: It helps you to grow your professional skill. That helps you to grow in your career.
Takshila learning builds requirement-based training modules to meet each industry’s requirements. The new path forward is digital marketing and every industry is striving to achieve digital perfection to suit today’s consumers. At Takshila, we have a base, intermediate and expert level curriculum to progress from one level at a time and to acquire the requisite digital marketing experience. The free courses are good but they will not have the updated add-ons related to digital marketing tools and the courses associated with the same. So, get enrolled with the experts and get going in the digital world.
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Takshila learning makes you a perfect digital marketer to succeed in the digital world
Takshila Learning provides the Digital Marketing Courses In Hindiand SEO Online Course in Hindi to help you learn Digital Marketing courses with the utmost ease. Our Digital Marketing Video Lectures will help students to grasp concepts and Google Digital Marketing easily. Our Online Digital Marketing Course comprises Digital Marketing Video Lectures, Worksheets & Assignments, and Doubt sessions to monitor your progress along with Internship, Certificate, and faculty support to assist you at each step.
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