Digital Marketing Online Course in Hindi Common SEO Mistakes
Digital Marketing Online Course in hindi : SEO professionals with little experience or Professionals those have just started their career in SEO(Search engine optimization) often do some common mistake while doing on the page or off page SEO. Today we are going to discuss some of these common mistakes. These are common but their impact is very bad for SEO performance.
- Not using Unique Title and Meta Descriptions on all pages
For good on-page SEO, it is very important to use unique Title and Meta descriptions on every page. This title and description should talk about the same keywords we are focusing on that particular page. These should be within their length too. For Title 60 Characters and for Description 160 Characters.
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- Not Using Anchor Text in Internal Links
Internal links are hyperlinks that point to some pages or post on the same domain. Using it give you chance to reduce bounce rate and to navigate on site.
Using the keyword in anchor text, related to content on that particular page where the hyperlink is pointing helps Google to index that page with high priority.
- Not Using image optimization.
Image optimization help in website speed and also in image search and normal search. We need to optimize the image for
(a) Dimension: image should be of the same dimension that we need on web site. The Bigger image can make our site slow.
(b) Image Size: image should be optimized for file size. They need to be saved for web version with best possible quality. It helps them to load fast.
(c) Alt attribute: Image alt attribute should talk about the content in the image. It should be related to content on that particular web page.
(d) Image Name: Need to use proper Image name for getting the best result in search.
(e) Image Sitemap: image sitemap creating and submission on Google/Bing search engine give the image better change to appear in search.
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- Not using canonicalization :
Certain time on multiple pages we have similar content. If the duplicate content gets indexed our search engine authority get negatively affected by this. To prevent duplicate content to get indexed we need to use the rel=canonical tag in the HTML head of duplicate page/post.
- No or outdated XML sitemap
XML sitemap is very important for indexing of WebPages in the search engine. So, submitting a sitemap to a search engine is very important. Also, you regularly add pages and post on sites. So you need to update sitemap too. CMS websites do the sitemap update automatically but for the static website, you need do it on regular basis.
- Not using proper HTML Tags for Subheading:
Using H1 tag for subheading is wrong. H1 tag is heading. Some designers also use H3 tag for subheading without using H2 tags anywhere on that web page. Whenever you are creating subhead preference should be given to h2 tag.
Some web designer also uses bold text for subheading and don’t use heading tags which is also wrong.
If you reduce this common mistake your site’s SEO performance will become better and better.