CS Foundation – Principles and Essentials of Business Communication
- What is Communication?
‘Communication’ has been originated from the Latin word ‘Communis’ which means to ‘share’.
Communication is a process by which information is exchanged between individuals through a common system of symbols, signs or behavior.
- What is Business Communication?
According to Scott, “Administrative Communication is a process which involves the transmission and accurate replication of ideas ensured by feedback for the purpose of eliciting action which will accomplish organizational goals.”
In simple words, The sharing of information between people within an enterprise that is performed for the commercial benefit of the organization.
- Essentials and Principles of Business Communication:
Effective communication depends on three things:
- Understandable messages
- The credibility of the sender
- How the message affects the receiver
Watch the recorded explanation of 7 C’s of Business Communication by clicking CS Foundation Classes.
7 C’s of Business Communication are:
- The correctness of Facts:
- The fact should be correct, exact and well-timed.
- Correctness involves:
- Use the right level of lang
- Correct use of grammar, spelling, and punctuation
- Accuracy in stating facts and figures
- Correct facts have a greater impact on readers.
- Correctness helps in building confidence
- Clarity of Expression:
- Clarity demands the use of simple language and easy sentence structure in composing the message.
- When there is clarity in the message, the receiver can understand the meaning being conveyed by the sender.
- It makes comprehension easier.
- Conciseness of Message:
- Conciseness of message saves both time and cost.
- Conciseness can be achieved by avoiding wordy expressions and repetition.
- It provides a short and essential message in limited words.
- Conciseness does not mean to lose the complete meaning of the message.
- Completeness of Information:
- Completeness means the message should contain all the necessary information.
- The sender should answer all the questions and with facts and figures.
- Always gives additional information when required. It allows no question in the mind of the receiver.
- Complete information brings the desired
- Consideration for the receiver:
- Use of “You” attitude, put oneself in the place of the receiver while composing a message.
- Consideration means an understanding of human nature.
- The sender should visualize the reader’s problems, desires, emotions, and his response.
- Use positive words.
- Concreteness in the presentation:
- Concreteness means being definite, vivid and specific rather than vague, obscure and general
- It helps to strengthen confidence.
- Facts and figures should be specific.
- These messages should not be misinterpreted.
- It helps to build a reputation.
- Courtesy towards recipient:
- Courtesy means not only thinking about receiver but as respect his feelings.
- The courteous message uses polite words and gestures.
- It helps in building goodwill.
- It is not biased.
- These messages are positive and focused.
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