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12 Common SEO Mistakes and How to Avoid Them

Digital Marketing Online Course Common SEO Mistakes

12 Common SEO Mistakes and How to Avoid Them

SEO professionals with little experience or Professionals those have just started their career in SEO (Search engine optimization) often do some common mistake while doing on the page or off page SEO. Today we are going to discuss some of these common mistakes. These are common but their impact is very bad for SEO performance.

12 Common SEO Mistakes step by step description & solution

  1. Not using Unique Title and Meta Descriptions on all pages – Common SEO Mistakes

For good on-page SEO, it is very important to use unique Title and Meta descriptions on every page. This title and description should talk about the same keywords we are focusing on that particular page. These should be within their length too. For Title 60 Characters and for Description 160 Characters.

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  1. Not Using Anchor Text in Internal Links – Common SEO Mistakes

Internal links are hyperlinks that point to some pages or post on the same domain. Using it give you chance to reduce bounce rate and to navigate on site.

Using the keyword in anchor text, related to content on that particular page where the hyperlink is pointing helps Google to index that page with high priority.


  1. Not Using image optimization – Common SEO Mistakes

Image optimization help in website speed and also in image search and normal search. We need to optimize the image for

(a) Dimension: image should be of the same dimension that we need on web site. The Bigger image can make our site slow.

(b) Image Size: image should be optimized for file size. They need to be saved for web version with best possible quality. It helps them to load fast.

(c) Alt attribute: Image alt attribute should talk about the content in the image. It should be related to content on that particular web page.

(d) Image Name: Need to use proper Image name for getting the best result in search.

(e) Image Sitemap: image sitemap creating and submission on Google/Bing search engine give the image better change to appear in search.

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  1. Not using canonicalization – Common SEO Mistakes

Certain time on multiple pages we have similar content.  If the duplicate content gets indexed our search engine authority get negatively affected by this. To prevent duplicate content to get indexed we need to use the rel=canonical tag in the HTML head of duplicate page/post.


  1. No or outdated XML sitemap – Common SEO Mistakes

XML sitemap is very important for indexing of  WebPages in the search engine. So, submitting a sitemap to a search engine is very important. Also, you regularly add pages and post on sites. So you need to update sitemap too.  CMS websites do the sitemap update automatically but for the static website, you need do it on regular basis.


  1. Not using proper HTML Tags for Subheading – Common SEO Mistakes

Using H1 tag for subheading is wrong. H1 tag is heading. Some designers also use H3 tag for subheading without using  H2 tags anywhere on that web page. Whenever you are creating subhead preference should be given to h2 tag.

Some web designer also uses bold text for subheading and don’t use heading tags which is also wrong.

If you reduce this common mistake your site’s SEO performance will become better and better.

    8. No Robots.txt – Common SEO Mistakes

Just as a site map tells search engines what pages they should index, a robots.txt file tells them what not to. This is critical, especially if you host internal data on your domain name and would not want it visible to the average user on the web.

Typically, a “disallow” command used with the right syntax is enough to block Google bots from indexing a specific URL. However, if there are other sites that link to the URL which have not been blocked from Google, there’s a small chance that the page might still surface. In such a case, follow Google’s instructions:

  9. Not Using 301 Redirects – Common SEO Mistakes

A 301 (permanent) redirect is what you call it when you type an old URL, and your browser automatically takes you to a brand new, updated URL for the same website. “301” is actually the HTTP response returned by the server. This is a standard option adopted by websites when they are in the process of rebranding themselves, but don’t want to lose out on their existing clients and site authority.

The 301 redirect tells search engines that the content in question has moved to a new URL and that you should pass on all the link authority to the new URL. However, it’s not necessary for you to rebrand your site for a 301 redirect. In cases where the content of a page has changed drastically or removed altogether, you are advised to use a 301 redirect.

 10. Using Keyword Stuffing – Common SEO Mistakes

You might think using your target keywords in every sentence of your content would boost your ratings. That strategy couldn’t be more wrong. In fact, going overboard with using keywords is registered as spammy by search engines, which means it actually hurts your SEO performance.

That’s why keyword ‘stuffing,’ or overusing your intended keywords, is not crucial to your SEO success. Such an approach would make your content unnatural and useless for its intended audience. In fact, Google is employing a special semantic search called Latent Semantic Indexing (LSI). This program can recognize your content’s topic without the need for stuffing your content with repetitions of your target keywords.


Since Google counts mobile-friendliness of a website as a ranking factor, not optimizing your site for mobile devices such as tablets and smartphones, can affect your ranking.

Also, by not optimizing your site for mobile users, you are turning potential customers away and are losing precious clicks to your competitors. Hence, if you want to double your search traffic and boost your conversion rate, then it is important to make your site responsive.

Best part, to check if your website is responsive or not, you can use free tools like the Google Mobile-Friendly Test or the Testmysite tool.



Broken links can have a negative impact on your website’s ranking. By not replacing them you are restricting the flow of link equity throughout your site, which affects your SEO as it limits search engine robots from indexing your website.

Moreover, broken links lead to poor user experience, as clicking on a link and landing on a 404 error page can be frustrating. Thus, finding and fixing broken links are important, if you want to reduce bounce rate on your website.

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September 27, 2017

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